Gannett News Says: Earvin “Magic” Johnson Has a New Cable Television Network Deal With Comcast


Hall of Fame basketball player turned businessman Earvin “Magic” Johnson is the name behind Aspire, a new cable network under Comcast. / Carlos Osorio / File / Associated Press

Film, music in mix

Aspire’s mix will include film, TV, music and comedy, with a combination of acquired projects and original programming. “There will be some performing arts and shows about faith,” Johnson said.

Johnson’s entry into the television arena comes courtesy of communications giant Comcast Corp. as part of its agreement with the FCC and Department of Justice to diversify the cable landscape. Comcast agreed last year to launch 10 new independently owned cable channels, with most backed by African-Americans and Latinos, by 2018. Johnson’s channel is scheduled to be the first.

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